Case Studies:     Pre Launch      Commercial Launch     Post Launch

casestudies 03
7. MRSA Hospital Associated Infection System (IVD MolDx PCR System)

Developed point-of-sale case studies from customer presentations and publications highlighting the clinical and economic benefits of a hospital associated infection diagnostic test. Our approach focused on communicating the following facts to the customers:

  • The hospital challenge to integrate the test, the solution and overall cost and clinical benefits
  • Overall cost savings ranging from $500K- $2.3M
  • Overall reduction in infection ranged from 50-80%.
8. IHC Reagent to Systems Selling Company (IVD Advanced Staining System)

Served as a consulting "marketing director" to facilitate launch of an instrument platform company transformation from a reagent supplier.  Facilitated go-to-market plan with client resources and developed positioning and creative direction of all commercial marketing pieces.  Served as program manager for launch of instrument platform facilitating multi-disciplinary team to commercial launch at major tradeshow.  Instrument platform successfully launched with full menu in March 2012.  Our approach centered on the following actions:

  • Facilitating ALL-SYSTEMS-GO instrument launch program with multi-disciplinary client team members
  • Developing branding and communication messaging for Instrument and Reagent Launch
  • Serving as a catalyst to develop key priorities and collateral for launch Sales Meeting and Trade Show program
  • Facilitating key opinion leader Scientific Advisory board meeting at annual scientific meeting