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Case Studies:     Pre Launch      Commercial Launch     Post Launch

casestudies 03
1. Melanoma Diagnostic (IVD Molecular Diagnostic Tissue System)

Identified critical information describing how the Client’s novel melanoma diagnostic overcomes current shortcomings in melanoma testing.  Defined how pathologists will integrate the melanoma diagnostic in their current practice.  Created plausible sales projections for the new methodology.  Our work, based on secondary literature review and qualitative in-depth interviews with leading opinion leader pathologists, led to the client securing funding for completion of product development.  Our approach centered on the following actions:

  • Defining how a novel melanoma test is integrated within current practice
  • Understanding of benefits and unmet needs of current melanoma tests
  • Quantifying the perceived value (price) verses current methods available
  • Establishing plausible sales forecast projections
2. Cell Based Sample Prep System (IVD Flow Cytometry Pre-analytical System)

Identified gaps in existing systems where client’s concept will excel compared to current methods. Confirmed the value of client’s technology at 50% higher than current methods. Created plausible sales projections for the new methodology. Our work, based on quantitative market research with flow Cytometry operators across life science and clinical sectors, led to the client securing funding for prototype production. Our approach centered on the following actions:

  • Collecting comparisons of current methods gaps and advantages
  • Learning key buying priorities for all key buying sectors
  • Quantifying perceived value (price) verses current methods available
3. Novel Detection Technology (Polymer Detection System for Flow Cytometry)

Identified and cultivated target diagnostic companies by conducting client product evaluation program leading to company acquisition by a fortune 100 IVD diagnostic company. Our approach centered on the following actions:

  • Identifying key targets based on technology assessment process
  • Defining key target sectors and conducting introductory visits with client
  • Leading the business development discussions with partner