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Companion diagnostics marketing is our passion. Supporting our client's position and launching innovative diagnostics is our specialty.

As a hands-on, collaborative team, Market Ready Rx is available throughout the entire product lifecycle from pre-launch strategic planning to the commercial launch execution phase to ensure accountability for your success.

Why Market Ready Rx ?

Companion
diagnostics
marketing
is our passion

  • Proven impact marketing programs help our clients compete aggressively in established markets
  • Delivering value added to differentiate your test in the crowded personalized diagnostics market
  • Experienced diagnostic experts deftly navigate through complex launches with a streamlined market planning tool
  • Delivering data-driven recommendations necessary to make informed decisions
 

The Market Ready Difference

Our experience speaks for itself...

  1. Proven Companion Diagnostic expert
    • Team has launched more than 10 companion diagnostic products globally.
    • Experience in pre-commercial strategy development
    • Experience training both IVD diagnostic and pharmaceutical sales teams
  2. Hands on experience executing high impact market entry programs including:

    Novel and first-to-market product launches

    • First FDA approved Companion Diagnostic - HercepTest®
    • First totally automated special stains platform – Artisan®
    • First 9 color benchtop Flow Cytometer – Cyan™
    • bDNA HIV viral load automated platform- Versant®

    Medical Education and Social Network programs for complex emerging products

    • First FDA approved Companion Diagnostic - HercepTest®

    Scientific Collaborations

    • Utilize scientific advisors and field market research to drive key market adoption priorities
  3. Proven experience taking innovative products from concept to launch

    Market Assessment Strategy

    • Focus group Labeling go to market strategy development for first dual FISH/ ISH platform launch- Omnx

    Automated Instrument Platform acceptance  beta testing

    • Labeling  multi-site field beta testing programs
  4. Experienced Product marketing in the growing Diagnostic tissue based diagnostic

    Key Relationships in IVD Industry

    • More than 14 years commercial marketing experience in tissue testing arena
    • Personal relationships with key opinion leader Pathologists, Histotechnologists and Oncologists driving clinical adoption and practice guidelines in the oncology and tissue testing space
    • Experience defining market acceptance criteria for this sector
  5. Global expertise in expansion and sales growth of clinical diagnostics within Latin America
    • Exclusive companion diagnostic commercial expert within Latin America
    • Personal relationships with key distributors in Argentina, Brazil, Mexico and Chile
    • Track record of 25-30% year over year growth as Director of Sales, Marketing and Service Director
  6. Tactical Marketing Experience
    • Medical Education webinar development with KOLs
    • Social Network programs for complex emerging products
    • Utilize scientific advisors and field market research to establish positioning and pricing
    • Proven experience taking innovative products from concept to launch
    • Qualitative market research to drive strategic go to market plan
    • Advisory meetings to shape market positioning for totally automated IHC/ FISH platform launch in 2013
    • Multi-site Automated Instrument Platform beta testing
    • Experienced Product marketing in the growing tissue based diagnostic field