Collaboration. A buzzy word these days. Buzz-worthy for sure. Questions like, how do we collaborate more effectively? How do we become more effective interacting with others – especially those not like us or those who don’t share our points of view? Diversity of people equals diversity of thought. This is a good thing, right? Then why does it sometimes feel not-so-good? Market Ready Rx experiences this discomfort daily as marketers in multidisciplinary team meetings with a mix of thoughtful scientists and structured engineers trying to solve a problem with creative marketing types. In fact, collaboration can be very difficult, challenging work.
Now, if you are thinking, collaboration comes easy to you or your organization. Then I might ask, are you really pushing the boundaries? Are you taking enough risk? Are you sure you aren’t subject to group-thinking? Are you unconsciously (or consciously) avoiding conflict because of the emotions involved? Those who study collaboration say the best collaboration, also comes with conflict. Healthy, productive conflict is valuable and leads to high performance teams.
Yet, most would say this can be difficult. What makes it difficult? The simple answer is that Emotions Drive People. People Drive Collaboration. So, it follows Emotions Drive Collaboration. Or, in some cases, emotion derails collaboration. Well then, how do we keep it healthy? How do we effectively help ourselves and others navigate emotions to support greater collaboration?
Last year, I was honored to work with the Market Ready Rx team on this concept of “Navigating Emotions”  as they endeavored to more intentionally bring Emotional Intelligence (EQ) skills to their practice of supporting organizations to launch a product. Market Ready Rx teams engage with clients during emotionally charged product launches. Market Ready Rx needed to understand more about how to provide a positive experience to its customers. Clients have high expectations when bringing products to market. Integrating the Market Ready Rx team into a multi-disciplinary launch team has to be seamless. Collaboration is the special sauce that has allowed Market Ready Rx to plug-and-play into fast moving marketing organizations. Yet, sometimes we can ‘do’ things well, without really knowing ‘how’ we are exactly doing it. Without, the awareness of ‘how’, it can be difficult to consistently practice the behaviors that are leading to our success.
So, what’s the main ingredient in their special sauce for collaboration? Market Ready Rx has been practicing it all along and it is called V.E.T. which stands for Validate, Explore, Transform. Collaboration is an emotional process and armed with the V.E.T. process, one can help clients navigate the emotions that might undermine a collaboration process. Just importantly, with V.E.T., individual can also tap into the emotions that fuel collaboration.
Through this exploration we can uncover the wisdom of our emotions. This wisdom is a strategic resource in collaboration, decision-making, and problem-solving.
Of course, it’s worth noting I’ve chosen to focus on V.E.T. with those ‘uncomfortable or unpleasant’ feelings that can get in the way of collaboration. It’s just as important to tune into the pleasant emotions that fuel collaboration. There is just as much wisdom in those to set up your organization for repeatable collaboration success in the future.
To learn more about how Market Ready Rx can support your work, visit Market Ready Rx.
Mariaelena Welch, PCC, CEQC
Coach, Educator, Advisor
Founder VITA Leadership
About Mariaelena Welch:
Mariaelena has been an executive and leader for over 25 years. She began her career as a mechanical engineer, so she brings a no-nonsense, logical, practical approach to personal leadership and balances this with her intuition, empathy, and passion for developing the leadership and emotional intelligence skills of executives and their company’s emerging leaders. Mariaelena created VITA Leadership to support individuals, teams, and businesses in achieving their goals to grow, transform, and make a purposeful impact through executive coaching, leadership workshops, business advising, and public speaking.
 “Navigate Emotion” is one of the eight Emotional Intelligence Competencies the Six Second’s EQ Network’s EQ in Action Model: 6 seconds.org.
 “Name it to Tame it” is a term popularized by Dr. Dan Siegel related to the neuroscience research on the benefits of naming emotion: www.drdansiegel.com.
 “Enhance Emotional Literacy” is one of the eight Emotional Intelligence Competencies the Six Second’s EQ Network’s EQ in Action Model: 6 seconds.org.