Our approach centers around three principles:
- Developing an intimate working knowledge of your company to become an extension of your company
- Equipping you with the highest quality data and fully developed, flawless programs for commercial success
- Providing you the best value within your budget
Market Ready Rx is not a strategy consultancy, delivering reports and disappearing, but rather is actively present from pre-launch activities through the commercial launch phase.
We are ready to support all stages of the product life cycle to bring Personalized Diagnostic Tests to Market.
Strategic Marketing
Tactical Marketing
Market Research
- Qualitative Market Surveys to address value proposition, pricing strategy and go to market strategy
- Quantitative Market Survey to inform product development and launch positioning
Business Case / Business Plan
- Competitor Analysis
- Market Planning
- Market Sizing and Forecasting
- Opportunity Assessment
Advisory Meetings
- Competitor Analysis
- Market Planning
- Market Sizing and Forecasting
- Opportunity Assessment
Go to Market Strategy
- Diagnostic Test Positioning
- Pricing Strategy Programs
Promotional Marketing
- Communication Plan
- Beta Product Testing
- Commercial Tactical Activity Plan
- Field Launch Programs
- Trade Show & Special Events
- Website Co-promotion with Pharma
- Joint Promotion with Pharma Sales
- Promotion Programs
- Direct-mail Campaigns
- Sales Collateral Tools
- Brand Aids
- Competitive Sales Tools
- Sales Training
Tactical Marketing
- Competitive Plan
- Competitive Tracking & Tactical Programs
- Sales Blitz Commercial Contests & Programs
- Social Media Programs
- Sales Force Product Training & Sales Meeting
- Trade Show Program Development & Execution
- Lead Generation Development & Tracking