Our Blog

Your Customers Want to Hear from you during the COVID lockdown.

By Martha Townsend, Founder-Market Ready Rx
April 29, 2020

Three indicators that your customers are receptive to your message now. 5 minute read.   Since March 5th we’ve been deluged with COVID-19 news,  making it challenging to see beyond the pandemic.   These three observations suggest we may be turning a corner and our customes are receptive to hearing how we can solve their problems. 1…. Read more »

As a Medical Marketing Professional I had so Many Questions About the Coronavirus. Here’s How I’m Navigating During a Period of Uncertainty.

By Martha Townsend, Founder-Market Ready Rx
March 14, 2020

How a diagnostic testing insider is addressing concerns. 10 minute read.         So, here’s the deal.   My personal and professional worlds are colliding! Let me explain. …at Market Ready Rx, we support companies who develop pathogen tests– like the COVID19 test.  We conduct market studies to help our clients understand customer… Read more »

AMP 2019: Precision Diagnostics at our Fingertips

By Kate Clark, Managing Director Professional Services-Market Ready Rx
December 19, 2019

As we close out 2019, we reflect on how grateful we are to be a part of such an impactful industry. Exhibiting at the 25th anniversary AMP conference last month really drove this point home.  The exhibit hall hummed with an undertone of precision diagnostics, as companies continue to focus on developing products that will… Read more »

Theresa Lina Stevens, Lina Group Inc.

Channeling Leonardo da Vinci, the Scientist and Marketer

Guest post by Theresa Lina Stevens, President and Founder of Lina Group, Inc.
November 4, 2019

How to Bring More Creativity and Innovation into Science-Driven Marketing Throughout many years of working with talented scientists and engineers across Silicon Valley, I’ve been fascinated by the analytical mindset that makes them so effective at creating innovative solutions, many of which change lives for the better. When it comes to innovative marketing, however, it’s… Read more »

The Diagnostics Revolution has Arrived: Is Your Marketing Team Ready?

Kate Clark & Martha Townsend
July 15, 2019

There is no question about it, the diagnostic space is transforming to a more patient-centric focus. Personalized medicine is a reality, thanks to the more than 35 companion diagnostic tests that are now commercially available. Customized NGS biomarker panels are changing the way that patients are both diagnosed and treated. With this transformative shift in… Read more »

USCAP 2019 – Personalizing Pathology, Reflections from Market Ready Rx

Kate Clark, Managing Director, Market Ready Rx
May 3, 2019

“Unlocking your Ingenuity” was the brilliantly appointed theme for the 2019 USCAP Annual Meeting that seemed to reverberate off the walls of the Gaylord Convention Center in Maryland in March. It occurred to me that this Tony Robbins-esque theme could be applied to the field of personalized medicine as a whole.   The direct patient focus… Read more »

The Times They Are A Changin’ – 2018 Commercial Roundup

Martha Townsend
December 21, 2018

2018 Market Ready Rx Roundup This year was clearly a turnaround year for the In Vitro Diagnostic industry, providing proof that all diagnostic products in the future must drive individual patient decisions. From the timely NGS coverage decision in March, making reimbursement available for all cancer patients, to PD-L1 testing to guide Immuno-Oncology treatments, personalized… Read more »

Delivering Kick-Ass Marketing with a Passion

Kate Clark
June 29, 2018

Kick-ass \ ˈkik-ˌas \ (adjective): strikingly or overwhelmingly powerful or effective. Passion \ ˈpa-shən \ (noun): a strong liking or desire for or devotion to some activity, object, or concept. Marketing \ ˈmär-kə-tiŋ \ (noun): an aggregate of functions involved in moving goods from producer to consumer. You see where we’re going here, right? Market… Read more »

Reflections from USCAP 2018 in Vancouver – an Industry Recap

Martha Townsend
May 22, 2018

The diverse city of Vancouver set the perfect tone for learning and collaborating at the 2018 USCAP meeting; a welcoming city, rich with breathtaking vistas, great Canadian hospitality and fantastic international cuisine. Having attended USCAP for more than 15 years, I was impressed by the meeting’s progress; evolving beyond dry lectures with morphology slide reviews… Read more »

Embracing Emotions in Medical Marketing

Guest blog by Glenn Sagon, Sagon-Phior with Introduction by Martha Townsend, Market Ready Rx
May 12, 2018

Does emotional marketing have a place in the serious business of medical diagnostic marketing? I would argue that with today’s edgy genomic product messages overwhelming our customers, all our marketing communication needs to connect emotionally with our customers now more than ever. In a world of social media where our relationships with strangers feel real,… Read more »