What We Do

Discover the Market Ready Rx Difference.

Personalized diagnostics marketing is our passion. Supporting our clients to launch innovative diagnostics is our specialty.

Why Market Ready Rx?

  • Proven impact marketing programs, help our clients compete aggressively in established markets
  • Delivering value added to differentiate your test in the crowded personalized diagnostics market
  • Experienced diagnostic experts deftly navigate through complex launches with a streamlined market planning tool
  • Delivering data-driven recommendations necessary to make informed decisions

Our experience speaks for itself…

A History of Firsts

  • More than 10 companion diagnostic products launched globally
  • Experience in pre-commercial strategy development
  • Expertise training IVD diagnostic and pharmaceutical sales teams

Novel and first-to-market product launches

  • FDA approved Companion Diagnostic – HercepTest®
  • Totally automated special stains platform – Artisan®
  • 9 color benchtop Flow Cytometer – Cyan™
  • bDNA HIV viral load automated platform – Versant®

Medical Education and Social Network programs for complex emerging products

  • First FDA approved Companion Diagnostic – HercepTest®
  • E-Learning programs for Pathology

Scientific Collaborations

  • Drive key market adoption priorities utilizing scientific advisors and field market research

Market Assessment Strategy

  • Advisory Board go-to-market strategy development for first dual FISH/ ISH platform launch – Omnis
  • Market Research programs to develop instrument Technical Product Specifications

Automated Instrument Platform acceptance beta testing

  • Labeling multi-site field beta testing programs

Key Relationships in the IVD Industry

  • Over 14 years commercial marketing experience in tissue testing
  • Personal relationships with key opinion leader Pathologists, Histotechnologists and Oncologists driving clinical adoption and practice guidelines in the oncology and tissue testing space
  • Experience defining market acceptance criteria for this sector
  • Exclusive companion diagnostic commercial expert within Latin America
  • Personal relationships with key distributors in Argentina, Brazil, Mexico and Chile
  • Track record of 25-30% year over year growth as Director of Sales, Marketing and Service Director
  • Medical Education webinar development with KOLs
  • Social Network programs for complex emerging products
  • Scientific advisors and field market research are utilized to establish positioning and pricing
  • Qualitative market research to drive strategic go-to-market plan
  • Multi-site Automated Instrument Platform beta testing